Would you be interested in understanding what keywords Google think are the most related to your google search query? Would you like this list of results to be kept updated all the time? How about accessing the information anytime you need it?

And in addition what about if I told you that you could retrieve all the information using nothing but your favorite browser and a standard Google search?

Does that take your fancy? Good, lets get into the detail….

Firstly lets take a step back and discuss relevance, as this term is at the very core of Googles results returned from your searches.

Google wants to provide the person searching with extremely accurate and relevant results that it can. They know that if they do not provide this information, it’s probable that users will stop using their services altogether, and no searchers means no ad revenues which is their primary source of income!

For a classic example of a search engine losing market share, spend a second for AltaVista? In its time it was the most used search engine, and very quickly lost the crown to Google because they dropped the ball with relevance.

I doubt there is such a thing as search engine loyalty (at least not for the average search engine user). If a better solution arrives, the everyday people will just start using that search engine.

Trust me when I say The Powers To Be At Google are very conscious of this, and put enormous thought and manpower into ensuring that when you search for something, the results returned are highly related to your search term.

Google have to keep the everyday user happy so that they use Google again and again.

Web masters have, of course found methods to “game” Google in the past, so that their own sites come up in place of what should be the most relevant results, and such tricks are still used in modern times.

Mostly these techniques are found by Google who is getting cleverer at finding these types of hacks.

Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now providing the most relevant information and has the biggest user base compared to any other search engine, and that its obvious that their primary mission is information relevance to their users, doesn’t it make sense to go to their search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that keyword phrase into google, I got a list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)….

Searches RELATED to: targeted web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually show you the search terms that they believe are the most relevant to your search.

If you do some research about this, there is lots of speculation on how google decide on what words are displayed, but no matter what you think I think it’s certainly worth investigating further, isn’t it?

In my testing I found the keywords it came up with seemed to be phrases heavily searched on.

In the case of web traffic, the keyword phrases I got back were

increase web traffic free web traffic buy web traffic google web traffic web traffic report web traffic generator web traffic monitoring measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a search term to get relevant keywords to that keyword. For example I could have selected increase web traffic and received a list of related phrases that relate to that term.

This is getting interesting. Before you discount this technique compared to using your favorite keyword research program, It’s my suggestion consider the following.

1) The information from these searches are directly from Googles data banks, so the information has not been corrupted in any way.

Many keyword research tools do not use information from Google at all (Wordtracker) or combine information from many sources. Here we have information direct from the source!

2) The information returned from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not suggesting that you abandon all other keyword tools in favor of this technique, but I do suggest you check it out. With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this method in conjunction with other keyword tools, and get the best out of both worlds. My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when trying to establish the viability of entering a particular market.

One final thing to note is that unfortunately not all keywords are supported. Sometimes no related search terms come back for a given keyword, but given that it’s free I’m happy to overlook that oversight.

And occasionally I have to say the search terms returned seem a little bizarre. But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and take a look at the related search function in Google. The search terms returned might end up being very useful.

Search Engine Optimization (SEO) is about ranking your website high up in searches for the keywords you are targeting with your website. SEO uses a combination of internal page and external linking factors to help get to your desired position. SEO is about ranking on the first page or higher (the goal being #1) on search engines and by that I really mean Google. Google accounts for 72% of search engine traffic in the United States and over 90% in Europe. Focusing your efforts on Google will give you the most traffic which is why Google and SEO go together.

How do we make our website appear in the search engine results? Or how do we optimize our website? We must first ensure that search engines crawl through our website. We can do this by submitting the websites to search engines. There are many factors that account in SEO and a good website will do all the practices to ensure that your website ranks high so people can find it.

Internal SEO is making sure your main keyword and related keywords are all over the place, the pages on your site are interlinked, and your photos have good Alt tags. If you do that, youll make your site Google friendly. This will help you rank high. The search engines need to know what your website is about and the easiest way to do that is to have the words you are talking about all over your website.

The latest buzz in SEO is that content is king. More the information content on a web page, better the chances of it being ranked higher on search engines. That’s why one can find website owners looking furiously for articles and web content online. However, remember that content is only half of the equation. Without good links to your website, search engines won’t find you and you won’t rank in them. Concentrate most of your effort on building links and you will find you will rank very high.

The most important thing you can do is get keyworded links to your site. If you really want to rank high in the search engines, links will do it. All my attention is always on building links, building links, and building more links. If you are thinking about should you do for SEO right now, the answer is build links. It is the biggest determining factor in how Google ranks your website. If you are not good in other areas of SEO, you can overcome these weaknesses with building links.

Search Engine Optimization (SEO) is the only way to rank high in search engine results. There are millions of websites out there and if you want to differentiate yourself form them you need to do work to “sell” your website to the search engines so they see you are an authority and push it up. Doing this will ensure a steady stream of visitors to your website.