Oct-1-2008

10 Top Guidelines for Video SEO – Video Search Optimization

by Mark Robertson

People usually love video, millions of Americans consume videos online and same is the case world over. A consumer is most likely to keep in mind and refer to a video in comparison to a print advertisement. These days video making is very economical as compared to the cost of a traditional commercial. Broadband is getting enormous popularity worldwide. Now people can watch videos without long download times or quality issues. Present generation considers video to be a reliable source of news and information. Online video for them is second to nature. Here are a few tips/hints for optimizing your video:

1) All SEO specialists know that the search engines are built to index and rank text. Being that it is more difficult for the search engines to understand the content within a video (though they are working on it), it is a good idea to include as much text surrounding the video itself if possible. One excellent way to do this is to include a text transcript of your video alongside your video with keyword rich title and descriptions.

2) Don’t forget to encode the keywords you are targeting into your video. Try to use the word “video” as much as possible, make sure the word “video” is used in your title, description, meta data etc.

3) Search engine crawlers rely a lot on the link texts to figure out what the video is all about as they are not capable to figure out the contents of the video otherwise. Therefore it is advisable to get as many back links as possible for your video.

4) It is advisable to create a separate sitemap just for your videos in your site and try to keep your video files in one directory this would help the web crawlers to locate your video files speedily and effortlessly.

5) If you are hosting the video on your own site, it is advisable to do your best to utilize a player that is not flash as search engines have difficulty understanding flash content. That being said, it will be difficult to empower video on your site without a simple flash player. If you can not get around it, do your best to take advantage of the other SEO techniques since search engines cant understand the flash technology.

6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.

7) More than anything, I have learned that the thumbnail that you choose for your video is one of the most important factors in terms of the number of people that choose to view your video. With that in mind, try to experiment with various thumbnails until you have a good idea which images attract the most views from the audience that you are targeting.

8) If you are hosting videos on your own site, use the sitemap that we mentioned earlier and keep your videos all in the same directory folder so that search engines can more easily locate all the videos you are publishing.

Besides the tips mentioned above for Video SEO, there are a few other guidelines to keep in mind:

9) Keyword research, as with search engine optimization for other online content, is crucial for targeting the audience you desire most effectively. Use keyword research tools available in order to identify those words that most often are searched for when searching for related content online.

10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act.

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Posted under search engine optimization, seo
Sep-29-2008

SEO: The Lifeblood Of Your Business

by Rick london

Seeing our m.d. , we feel safer seeing that diploma on the wall. It doesn’t hurt to know some of his/or her living, breathing walking patience, many of whom have reached to ripe old ages. It simply makes us feel better than ol’ doc knows what he/she is doing.

When buying an auto, we do a little more than kick the tires. We test drive it, and often take it to our own mechanic to takes a better look at it.

But way too often, we hire an S.E.M. (Search Engine Manager), the person who does our SEO (Search Engine Optimization) simply because we saw an attractive website that maybe had some nice testimonials on it. Did you know that the majority of people who call themselves SEM’s read an E-book or two and figured they learned all they needed to know and are off to the races, charging hundreds and even thousands of dollars to tweak a few keywords or phrases and maybe get a few articles placed for you?

But did you ever stop to ask your SEM how many websites he has moved to rank number one on Google? Try it next time you intend to hire someone to facilitate your web marketing. What is his/her own Google Ranking. What does Alexa.com think about the site. Is it at least in the top one million? Most are not.

I accidentally became and SEM in my late forties. I don’t even pretend to know it all, or even bet the best, but I do know how it works. I started my cartoon website in 1997. It had no ranking with anyone, and Google didn’t even exist then. Yahoo wouldn’t even index it because I could not afford my own domain and had to have it sub-hosted. It was a very pretty site but a ?floating island?. Nobody could find us, and I hadn’t a clue how to fix that.

Browsing the Yellow pages I found Internet Marketing? and called the guy. Surely he would know what to do. Maybe I could afford to pay him even on my thin budget. He came out, looked at the computer, changed up a few keywords, and my web design, created some banners, charged me a few hundred dollars and left. This would be the ?shape of things to come?. I would run into many SEM’s (Search Engine Managers), who would take my money gladly.

So I enrolled in school at age 46 and learn business information management. I shopped around to see who had the very best classes (online) in this type of technology and found the best. I was surprised when they accepted me. I was later even given a scholarship. I was actually learning some new valuable skills, which made me very happy, but with mixed emotions of the dozens of so called search engine managers who took me to the cleaners. This won’t happy again, and I hope you feel the same if it has happened to you.

My cartoon web page has been the number one rated Google offbeat cartoon for the past three years. Before my education, it was not even ranked. It ranks in Alexa at about 800,000 and that number can be volatile. On Google, it continues to stay number one, thanks to various SEO techniques I use that keeps it there. Every single SEM I hired didn’t have a clue.

Next time you hire an Internet marketer, you might ask him/or her ?How many search engines have you marketed that has made it to the very top of Google?? Or even better yet, ?How many have you marketed that not only got to the top, but stayed there for awhile?? If they are honest with you, they will have to tell you not many if any. Ask them how their own site ranks. That too can be a ?deal-killer? question. Did you know that the majority of SEM’s have no college training and simply take information from outdated E-books written by so-called gurus,and hang out a shingle. Chances are, you may just know more than they do after a day of researching SEO or search engine optimization on the search engines.

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Posted under search engine optimization
Sep-27-2008

Leads and The Spider Web Marketing Lead Machine

by skysuccess

In any venture, the money has to come from somewhere. Whether it’s from sales, service charges or other transactions. Through however many transactions between however many parties, you receive money, and they receive either goods or services. That’s how our economy works.

Leads are the hottest commodity of a MLM. If you don’t have leads, you’re going to be working very, very hard. If you have downlines, your chances of success are much greater. You need leads to get downlines. Leads equal money.

As you already know, that’s the MLM secret. It is very difficult to make a fortune by yourself in this business. That’s where so many MLM ventures fail. Well over 90% of those involved in MLM never make a profit. A good supply of leads will keep in you in the successful ten percent.

There’s are many ways to go about getting leads. You can: make a list of your friends and family, pass out business fliers, spend lots of money and have meetings, scream, plead, pass out, wake up, continue. This type of effort takes its toll on you. Chance are you will leave the business to do something a little less stressful. Free Spiderweb Marketing System

I thought my problem was with the Company’s product or sales pitch so I tried a different Company, then another, then another. I went to boring company training events, and pitched my new product to everyone I knew along with everyone I ever met. All of this with little success.

You can pay a lot of money for lead lists that give you a list of people who have been called over and over. Leads come to you with Spider Web Marketing. These leads are fresh, because they have not been called before. They are not on any list. These people use the Internet seeking a business opportunity and come to you. Sound good. You bet.

I did quite a bit of research and know this is the best system. I am so glad to get more leads, grow my business, and make more money.

The Spider Web Marketing System is a lead generating machine. Leads are the name of the game. This is a piece of equipment you can’t be without

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Posted under website traffic
Aug-28-2008

The Brute Force Seo Countdown

Great news for those SEO challenged marketers. Peter Drew’s BruteForceSeo software is almost here. Although there is no official release date as yet. Whispers are that it will only be a matter of weeks before the launch.

The greatest benefit of the Brute Force Seo software is the automation of high end search engine optimization and link building accross the internet. And we are not talking about placing spam links on low-quality sites either. Brute Force uses your quality articles to create pages on authority sites that rank high in the search engines. As the software runs it strategically links each site and adds more power using RSS.

Now if you don’t know much about all these SEO strategies you don’t need to worry as all you need is your original articles and your affiliate links. Brute Force does all the SEO work for you. As if that is not enough, it only takes around 30minutes to create all this and you can have more than one project running at the one time. How much money will you make by dominating the top 30 search results for your chosen niche keywords? With BruteForceSeo, you’ll soon find out.

To get on the early notification list for the release head over the the home page. Membership for the software will be limited to 500 so get on the list to make sure you don’t miss out.

Posted under Uncategorized