Archive for the ‘search engine optimization’ Category

Jan-3-2010

BF Evo 2 Last Chance - Doors Closing

Brute Force Evo 2 - Time Running Out!

You heard me. I have heard live from the trenches that the powerful BFEVO2 software is about to be closed to new members for the foreseeable furture. Apparently there are lots of new developments in the works so to be fair to those who were serious enough about their online marketing to grab their membership and some sweet front page postiions in Google as well. For those who miss out your competition will possibly have too much os a stranglehold on the front page for your to catch up later but perhaps you can look for another market. I also suspect that the 7 Day Trials may not be available next time so you may need to pay up front. From what I hear there are about 2 - 3 days left before closing so if you want a free trial or a chance at the massive discount via the coupon below I suggest you move fast.
Brute Force Evo 2 Discount

Posted under search engine optimization, search marketing, seo, website traffic
Aug-9-2009

Search Engine Optimisation Clarified

SEO is an evolving study of the factors which search engines use to ‘rank’ you in their natural listings.

When we search for anything, up come the natural search lists. They’re in addition to the PPC lists. On the major Search Engines, you’ll see a box at the top, and a column down the right hand side. These are the paid adverts. The ‘natural’ listings are straight from the main index. They show sites listed in the order of importance and relevance - according to their algorithm.

Of course, we would like to be as high as possible on page one. No-one’s going to find us if we’re listed on page seven. We can’t know for sure about all the criteria Google and the like use to rank us. It’s not in the SE’s interest to tell people everything they do.

Nevertheless, an entire industry has evolved around Search Engine listings. On the one hand there are SE’s purposely filing a wide array of new patents. Causing much mystification about their methods! On the other side you have an SEO industry. This utilises a series of tests and measurements to determine the most pertinent factors.

The objective is to maximise both ‘on-page’ and ‘off-page’ optimisation. Off-web criteria also play a part in SE listings, (e.g. demographics). This doesn’t come under the remit of SEO though. For a full discussion of Off-Page factors, please refer to our other article on this subject.

On Page Optimisation

If we can make changes to our site to make it more friendly to Search Engines, this is called ‘on-page’ optimisation. It’s not too complex - it just requires setting up your web site correctly. For example: The correct use and density of keywords and internal linking; H1 and H2 header tags and meta tags.

It doesn’t matter if all that sounds very confusing.

In reality, this is very easy to control, but not wildly effective. Some would argue its effect is so small it’s irrelevant. There was a time when SE’s were ‘duped’ by On-Page optimisation. Not any longer though.

On-Page can still be important though if Off-Page has been taken care of. If that’s the case, internal linking and a certain amount of on-page fine-tuning can reap rewards.

Some Words Of Caution…

Avoid doing SEO on keywords that have millions of listings. For example, on Google’s Search Engine you’ll see 70 million listings in the UK for the term Car Insurance. It’s not rocket science to realise that competing in this area wouldn’t be productive.

However… When I search for “Southampton Car Insurance”, it comes down to a more manageable 300K. (If car insurance in Southampton was my business!) A big number still it seems - but actually quite a small number when it comes to web searches.

I could expect to get ranked far more easily for the longer phrase. In actual fact, it takes very deep pockets to get a premier listing for a term like ‘car insurance’. I would actually be competing with the insurance conglomerates! So not a great idea - especially, in fact, when there are much better ways to go about it.

We should concentrate on more accurate ‘phrases’ that give us less competition. These ‘long tail’ phrases might contain a number of specific keywords. They could be anything from two to seven words in length. Typically they will be 3 or 4 words long.

In general, our recommendation is to begin SEO’ing with keyword phrases that reveal fewer than 500,000 results. (If the sites on the front page haven’t used SEO techniques, then we might go with bigger yields). Over time we’ll gain ground on the larger search terms. This will happen automatically through building back links. If we put in enough effort, we can go after those big phrases in 3-12 months time. This strategy is also far more targeted at the start. We go for the phrases that people who are looking to buy are using.

Don’t just limit building back links to your website’s home page - link them up to various sub pages as well. Google and the other Search Engines like this ‘deep linking’. Try back-linking product group pages. They often have links to several other sub-pages about individual products. So don’t limit the back links to one page. Google and the other SE’s are looking more and more at how individual pages on your site are listed and treated.

About the Author:
Posted under search engine optimization
Aug-6-2009

The Best Method For Social Media Marketing

Many changes have occurred in the media business in recent years. It is hard to keep up with them since they are occurring so fast. Though social media marketing is a relatively new concept, the average person can now distribute their material over the internet all over the world almost instantly. Media publishing giants like News Corporation and Liberty Media have controlled distribution of news and information all over the globe for 200 years. They have used large media distribution networks in order to do this and they will continue to grow.

Social media has changed the way we communicate. Anyone can distribute material for a business or personally by using a site such as Digg. This opens freedom of speech and distribution of information to everyone. One of the advantages of using this media to distribute your material is that you get feedback on your information in a very timely manner and can tell if it was widely accepted or not. More and more traffic will come to your site when you get lots of favorable reviews. If you get a lot of negative reviews it may be a signal that you need to change your content.

If your information makes it to the first page on Digg this can easily generate up to 200,000 different visitors to our site daily. Other sites such as Slashdot can have the same effect on driving traffic to your site. Since it is so important that your material receives as much traffic as possible some people have tried to manipulate the amount of positive responses to their site. Of course if you are caught doing this you will be banned from the site.

Social media products have recently been created making the distribution of material for your business much easier than in the past. There was a time when internet marketers had to spend many hours submitting their content individually using software to the sites they wanted to use and the tools available to help them such as Social Bookmarker and AddURL still took a lot of time

More and More social media marketing tools will continue to become available. A product called Traffic Android has been released that has the ability to automate time consuming processes such as sign up and submission.

Business competitors are now able to monitor what their competition is doing by reading their blogs on the internet. We are also changing our habits in regard to photos and their distribution. One no longer has to have a very sophisticated camera when a less expensive model, or even a phone, will produce a very good image on the internet and distribution of the photograph is done almost instantly.

It has become so simple to engage with a lot of people through the social media that it has become addictive for many. It can be fun and is a hot topic of conversation among a lot of people. They love to examine every aspect of social media in big feature and love to share their opinions with others. It is easy to become obsessed with this technology and what it has to offer.

About the Author:
Posted under search engine optimization
Jun-2-2009

A Guide to SEO

Search Engine Optimization (SEO) is about ranking your website high up in searches for the keywords you are targeting with your website. SEO uses a combination of internal page and external linking factors to help get to your desired position. SEO is about ranking on the first page or higher (the goal being #1) on search engines and by that I really mean Google. Google accounts for 72% of search engine traffic in the United States and over 90% in Europe. Focusing your efforts on Google will give you the most traffic which is why Google and SEO go together.

How do we make our website appear in the search engine results? Or how do we optimize our website? We must first ensure that search engines crawl through our website. We can do this by submitting the websites to search engines. There are many factors that account in SEO and a good website will do all the practices to ensure that your website ranks high so people can find it.

Internal SEO is making sure your main keyword and related keywords are all over the place, the pages on your site are interlinked, and your photos have good Alt tags. If you do that, youll make your site Google friendly. This will help you rank high. The search engines need to know what your website is about and the easiest way to do that is to have the words you are talking about all over your website.

The latest buzz in SEO is that content is king. More the information content on a web page, better the chances of it being ranked higher on search engines. That’s why one can find website owners looking furiously for articles and web content online. However, remember that content is only half of the equation. Without good links to your website, search engines won’t find you and you won’t rank in them. Concentrate most of your effort on building links and you will find you will rank very high.

The most important thing you can do is get keyworded links to your site. If you really want to rank high in the search engines, links will do it. All my attention is always on building links, building links, and building more links. If you are thinking about should you do for SEO right now, the answer is build links. It is the biggest determining factor in how Google ranks your website. If you are not good in other areas of SEO, you can overcome these weaknesses with building links.

Search Engine Optimization (SEO) is the only way to rank high in search engine results. There are millions of websites out there and if you want to differentiate yourself form them you need to do work to “sell” your website to the search engines so they see you are an authority and push it up. Doing this will ensure a steady stream of visitors to your website.

About the Author:
Posted under search engine optimization
May-1-2009

Great News - Brute Force Seo Open for Members, But Not for Long

Great news. Peter Drew has finally opened Brute Force Seo for new members but there is a downside. You see it’s been months since the last offering so now there are so many people eager to get inside that this round of spots will no doubt sell fast. Also Peter has recently released his new Twitter Smackdown software which is a $37.50 per month product and this comes free with a Brute Force membership, as does any new products he develops of which the Twitter software s one example. This makes the demand for spots this time even higher. Obviously if you want to grab a spot you’ll need to be quick before the doors close again.

If you’re quick you can grab a $1 7 Day Trial to Brute Force Seo Here

Posted under search engine optimization, search marketing, seo, website traffic
Mar-20-2009

Seo and online success with quality one way links

Seo is possibly the best known and well proven technique to assist your expired domain based web site to achieve that elusive commercial success. Seo is a leap of faith like any other marketing tactic. Search Engine Optimization is a combination of activities spanning from the initial stages of production and extends beyond launching of the site. Search engine optimization is often neglected during the design process, when designers are focused on navigation, usability, and branding.

SEO experts analyze the keywords or phrases the user is likely to search information for your company and accordingly optimizes your website making your website search engine friendly. Search engine optimization includes but not limited to keyword research and optimization, content analysis, link building and search engine marketing. When you work with a search engine marketing firm to promote your website, they cannot guarantee where your listing will appear .Search Engine Marketing is a part of, or form of Internet Marketing Services, and is meant to promote products and services of a company by marketing the company’s website, on the Internet and Search Engines. The marketing and promotion of a website is achieved by raising its visibility and ranking in the result pages of Search Engines.

One way links are the best type of link you can get. This means that a third party website is linking to your site, but you are not linking back to them. Acquiring one way links are abundant added difficult than alternate links. One way links are the best type of link you can get. There are different types of link building techniques and strategies which could help in getting higher rank in the search engine rankings. Link building is absolutely essential for your SEO campaigns because currently majority of the search engines (e.g. Google, Yahoo etc.) uses link popularity as a metric to judge the quality of your website.

Search Engines have developed into the Internet’s most popular and powerful source of information, accounting for an estimated 80% of the Internet’s traffic . As a result, website owners are realizing the power in such devises and are shifting marketing budgets into the optimization of their sites specifically for search engines.

Text links are very important to search engines, since anchor text often succinctly labels the content of a links target page. Search engine optimization, or even web optimization on steroids is not going to get your site up there over night. It takes time for search engine optimization to work. Anchor text is very important from ranking point of view as your most important keywords are used in the links pointing to your site which help in gaining rankings in SERPs.

One way links are a vote for your site from a site that you are not exchanging a link to. These are not reciprocal links . One Way links are links from other sites which link to you, but you do not link back to them. However, be sure they are real one-way links . One way links are the most powerful links at this time. Link popularity dramatically affects the search engine rankings of a site. One way links are much more valuable than reciprocal links. The logic is simple, it is more valuable to have another site link to your site than to do a link exchange.

Link building is a pretty general term used to describe anything you do to build links to a website. On this site we are focused on the Search Engine Optimization aspect of link building. Link building is an efficient way of enhancing the popularity of a website. Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we’ve got that brilliant grasp of the obvious out of the way let’s move on to what you can do to actually create them.

About the Author:
Posted under search engine optimization
Mar-19-2009

How to Get Customers to Your Website.

If you are into marketing on the Internet, you will be marketing a website of one kind or another. Maybe you own the URL of that web site or youre promoting a generic link which contains your affiliate code.

Whether you own the site or not, the problem remains the same - how do you get enough interested visitors to your site, so that, if they like your product and can afford it, they will have a chance to buy it, before they get bored and move on.

This is the largest common problem that every single Internet marketer has, and it is called attracting targeted traffic, getting relevant visitors or something similar. All the phrases come to the same thing ultimately. If no one sees your product they cannot buy it or if your visitors are mainly young people interested in tennis, it is no good trying to sell them bird cages.

Therefore, you obviously need as many visitors interested in your product, as you can handle. Which means that you need to be highly ranked in the search engines and directories so that people can find your site. The biggest and most often-used search engine is Google. So, how do you become highly ranked in Google?

There are millions of books and ebooks on the subject, but without exception, the serious ones come to the same conclusion (unless they were written by self-interested safe-list or traffic exchange owners) and that conclusion is that you need links to your site.

Not many people will honestly admit to knowing how Google ranks sites in its search engine, but it is generally agreed that the more sites linking to your site the better. This has lead some webmasters to try exchanging links with each other. It sounds an easy way to get links but it doesn’t work because Google can recognize reciprocal links. The best links are one-way links, because it proves that someone places enough value on your website to want to be associated with it. These are called back links.

Therefore, the real problem is how to get enough back links to your site to persuade Google (and the others) that you run an important enough site to rank it highly for your chosen keywords, which should be relevant to the content of your site. How do you do that?

Well, there are many strategies such as traffic exchanges, safelists, FFAs, forums and writing articles. To be blunt, the first three are a complete waste of time. I own a safelist and have wasted man-hours on traffic exchanges, all for nought. Posting to forums can be worthwhile, but ONLY if the link on your post is a follow link. If it is not, it doesnt count and most are no follow links. This means you will have to research the forums to find out where it is worth while you posting to (more on this later). That leaves writing articles as the ONLY sure-fire way to get solid back-links to your site based on keywords that are relevant to your site.

So, you write an article on a subject relevant to your site stuffed (but not over-stuffed) with relevant keywords and then what? Thats easy! You search Google for article directories and blogs, sign up to a couple of dozen and post your article to them.

And that is how you get the best links to become highly ranked, so that people can find you, so that they have a chance to buy what you are selling. The only catch is that Google will expect to see new links appearing on a regular basis, which means writing and posting time after time after time after time ad infinitum. Or does it?

Yes, it does, unfortunately. But the process can be automated and automation is the key to online marketing success. Set up a proven, successful process and let it run ” day and night: all day and all night! I use a system that helps turn an article into thousands of variations and posts them to thousands of search engines, directories, lists and websites, creating literally thousands of back-links!

But don’t think that these variations are just spun! (The industry standard way of creating article variations is to use spinning software to substitute synonyms and pseudo-synonyms eg crimson for scarlet in a random way. This works to a certain degree but can produce pure gibberish too sometimes - who would recognize Crimson O’Hara?). The system I use does not employ this method, but still produces thousands or variants all written by human hand. Then it sends them out to article directories and blogs etc.. Thousands of them. In fact today, there are over 11,000 sites on their list and the list is kept fresh on a monthly basis. Most similar lists are not well maintained because it is so time-consuming to do. Therefore, many contain lots of dead, useless links.

This system will take your article, create thousands of variations and then post them to thousands of sites. All with your sites link in the by-line, which you can also vary. But not only that! It only posts your article to sites that want sites like yours (based on your chosen keywords) and posts according to a schedule chosen by you: ie 10, 20, 50, 100, 1,000 posts a day, starting on any future date you may choose! So you could write say, three articles and have the first one go out starting the next day at 150 a day; the second one starting after seven days at 150 sites a day; and the third starting after two weeks at a rate of 75 sites a day.

That would give your site at least 3,000 links in a month or 100 a day ” all for 2-3 hours work! If you wrote one article a day (an hours work) and it got posted to only 1,000 relevant sites, you would have 30,000 relevant links in a month. And that does not include the bloggers, ezine publishers and webmasters who paste your article into their publication with your link. You could easily end up with 40-50k links. But it doesnt even stop there, because the article will be live for years and years, quietly beavering away at getting you noticed by the search engines and the people searching them. How many sales could that get you?

If you would like to see an example of this systems output, you are reading one ” this article and if you would like to find out how you can do the same, just follow the link in my by-line attached to it.

About the Author:
Posted under search engine optimization
Mar-19-2009

Understanding SEO and SEM For Marketing Success

If you are new to Internet marketing, you may have some questions about the difference among search engine optimization and search engine marketing. These core marketing subjects are very different but share a number of similarities as well.

Search engine optimization (SEO) and search engine marketing are similar in many ways. Each online marketing discipline requires a strong understanding of purpose and functionality. The practice of SEO requires a basic knowledge of search engines and how they work at their core. Search engine marketing requires an understanding of online marketing and advertising.

Both internet marketing methods may appear as difficult subject matter but they are relatively easy to understand. The complexity comes in the actual implementation of SEO and SEM programs. SEO can be explained as techniques that used to drive your search engine ranking. Simply state, where your site is ranked on major search engines is based on your understanding and implementation of SEO best practices.

Search engine marketing is the practice of online advertising via major search engines. Even though Google is the largest and most well know, there are literally hundreds of smaller ad networks. Each network functions in much the same way. Advertisers place online ads throughout the network and when a browser clicks, you pay a fee. This is true regardless of conversion.

SEO is different than SEM because it is based on natural or organic search results versus paid results. Search engine optimization techniques can be better defined as on page optimization and off page optimization. On page optimization directs you on how to design your web page in an effort to improve ranking and search ability. Said another way, on page optimization is closely tied to web site design and off page is more associated with factors outside your website itself.

The result is that SEO drives organic traffic. That is to say that after users complete searches on major search engines like Google, the resulting list is based on search engines returning the best result determined by their unique algorithm. When users click on these results you do not pay. Organic search is usually referred to as free traffic.

SEM is different than search engine optimization for one fundamental reason. With SEM, you pay when someone takes an action. Unlike traditional advertising you do not pay for your advertisement to appear, only when someone clicks on your ad. Your cost varies based on how competitive your keywords are and where you want your ad to display.

Online marketing is based on a good understanding of SEO and SEM best practices. These internet marketing subject areas are common among today’s marketing professionals but rarely do you find the level of expertise needed for success. Learn more about these subject ares with some research and be sure to subscribe to an SEO newsletter or blog. As you gain more knowledge implement new techniques and improve your rankings.

About the Author:
Posted under search engine optimization
Jan-24-2009

How To Save Big on Brute Force Seo Fees

Some exciting news from the Brute Force Seo team. We all know that there has been a price rise with every release of any vacant slots. And it makes sense to reward those who got in early for sure. But now if you’re fast enough to get in on the current release (there are still a few slots available before the doors close again so I’m told) then you have the option to pay the monthly subscription (currently at $147 per month) or save HUGE money by selecting the yearly subscription. Aand get this, the yearly subscription works out to just under 7 months of the monthly rate. So you save literally more than 5 months of your subscription fees by selecting the yearly subscription. But I suggest you move fast as the membership has been open a couple of days already and is almost full again. Get your $1 7 Day Trial Now.

Posted under search engine optimization, search marketing, seo, website traffic
Jan-21-2009

Two More Powerful Reasons to Join Brute Force

Today I’ll reveal the 2 extra reasons to grab your $1 7 Day Trial of Brute Force Seo and here they are straight from Pete’s keyboard:

Very shortly we are adding TWO MORE Modules to make your Online Marketing Life just that Much Easier..

1. The Twitter Marketing Module.
With reports supplied by the Twitter Queen Dana Willhoit and myself Dana has close to 8000 followers and
I have over 10,000, does this amount of followers make life online Easier and more pr0fitable? one simple answer YES.
see
twitter.com/Dana_Willhoit
and
twitter.com/peterdrew
twitter.com/peteinoz

With twitter. theres no message bounces no messages are caught in spam filters 100% effectiveness getting your messages to the masses!
Check out their pagerank too, very handy for SEO purposes.

2. the Social Bookmarking Submission Module.
Easily promote your sites to the top Social Bookmarking Sites and see how crucial this is to your SEO Backbone…… SEO Backbone???

As a BF member you’ll learn how to develop your own SEO Backbone which makes EVERYTHING YOU DO Online more powerful from this point onwards.and learn how combining both 1 and 2 above can do wonders online. not to mention using both above with our RSS module.. don’t get me started on how powerful this combination is :)

There you have it, straight from Pete. The growing powerhouse toolset you get as a Brute Force Seo member. Check out the $1 7 Day Trial here

Posted under search engine optimization, search marketing, seo, website traffic